Sales had dropped so much that in 2012 Kodak went into Chapter 11 bankruptcy, which gave it time to reorganise the business. Kodak’s film sales have surged in the last five years, after a decade-and-a-half’s decline due to the rise of digital photography. The recent increase in demand, however, has also been accompanied with some severe logistical problems since before the Covid pandemic In the last 18 months, we’ve hired over 300 people across the film and chemicals floor, and we’re looking to hire more.”īokinkere’s comments were later shared on Kodak’s Twitter account, with the post liked more than 12,000 times by the time of writing. To last year, we were three shifts, five days a week and now we are a 24/7 operation. “Our film finishing area for example we have grown from a five days a week, single shift operation a few years back. We literally cannot keep up with demand, we need more employees. “So, really our strategy of being the last company standing in colour films, the last company making colour films in both consumer and motion picture is paying dividends.
“Our retailers are constantly telling us they can’t keep these films on the shelves and they want more,’ Bokinkere told the podcast.
“Consumer demand, particularly for 35mm film, has exploded over the last few years,” Bokinkere says. Nagraj Bokinkere, Eastman Kodak’s vice-president of film manufacturing, made the plea while appearing on the Get Real podcast for Great Rochester Enterprise, a business hub in the New York-state city where the film producer is based. Eastman Kodak, the company which makes Kodak photographic films, has said it wants to hire more people for its film production division as demand for film continues to soar.
0 kommentar(er)
